This fall, you're invited to celebrate Motober-Fest. At a time of year known for Bavarian festivals, this event is uniquely BMW Motorrad.

Join us for demo rides and connect with fellow riders who share the same passion to Make Life A Ride. Plus, enjoy exclusive offers including 1.9% APR financing on the 2025 R 1300 GS and ask about other available offers.

Come to our haus, and celebrate with us.

MOTOBER-FEST EVENTS AT MAX BMW

Saturday, October 4, 2025:
GS Demo Day & October Apparel Sale
  • Coffee and donuts in the morning
  • Demo rides 9 am - 2 pm, first-come, first-served
  • 10% Off BMW apparel and luggage sale in-store

Saturday, October 11, 2025:
Wheels in the Field - Chester, VT
  • Our signature GS riding event, an annual tradition (register here)
  • Dual sport ride in the AM, Scottish trials in the PM
  • Free camping on Friday and Saturday nights

GS Demo Day at all Three Stores 
  • Can't make it to Wheels in the Field? Come demo a GS!
  • Coffee and donuts in the morning
  • Demo rides 9 am - 2 pm, first-come, first-served
  • 10% Off BMW apparel and luggage sale in-store

Friday, October 17, 2025:
GS Demo Day, Free Tech Inspections & Trade Evaluations
  • Demo rides 9 am - 2 pm, first-come, first-served
  • Bring your bike and ask our technicians anything at all 3 stores
  • Tech inspections by appointment, please call to schedule 
  • Curious what your trade is worth? Get a no-obligation quote

Saturday, October 18, 2025:
GS Demo Day, Free Tech Inspections & Trade Evaluations
  • Demo rides 9 am - 2 pm, first-come, first-served
  • Bring your bike and ask our technicians anything at all 3 stores
  • Tech inspections by appointment, please call to schedule 
  • Curious what your trade is worth? Get a no-obligation quote

Saturday, October 25, 2025:
Grand Motoberfest Open House
  • Schedule your service while at the open house and save 10%
  • 10% Off BMW apparel and luggage sale in-store
  • Our favorite food trucks on-site at each store